The Locker room

Client: Carlsberg Denmark
Solution: Development of a nostalgic Digital Experience (DEX)
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The 2018 Football World Cup marked Carlsberg’s 40 years as a supporter of the national Danish team, and as a sponsoring partner of the DBU. To celebrate, we made the 2018 Carlsberg World Cup campaign a nostalgic trip through time.

We created a digital experience in the form of a virtual locker room where fans could explore 40 years of Danish football history (without the smell of sweat).

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Results

The virtual locker room had almost 200.000 visitors with an average duration of 2 minutes.