Come along for the ride
As one of the biggest players in Danish public transport, DSB bring more than 500.000 travellers from A to B every day. But DSB is more than just a way of transportation. DSB connect people. To show, we invite everyone along for the ride.
We create creative content for DSB’s social media platforms, to show and to share the impact DSB has on all of us – inside and outside the trains. Including travellers as well as the ones working to make the travel smooth.
We want to gather all facets of what creates DSB and encourage everyone to come along for the ride (even when you’re not going anywhere).
In just one year, DSB’s reach on their social media platforms has gone from 500.000 to 1.500.000 million, and the engagement has doubled. And more importantly – people are happy to ride along. The past year the positive sentiment in the comment fields has raised with 40%.