A huge 'TAK
![](https://a.storyblok.com/f/133651/2560x1440/de03b48484/30156-movia-tak-thumbnail-youtube-1920x1080px.png)
![](https://a.storyblok.com/f/133651/2560x1440/026d802b75/coverbillede.png)
What:
Movia embarked on a mission to express their gratitude to passengers for choosing the bus and riding along through life – regardless of each reason for traveling with them. The message needed to be simple yet leave a profound impact.
How:
To bring this vision to life, we embarked on an audacious journey, crafting a huge 'TAK' composed of the vibrant yellow Movia buses. With support of Movia’s driving force – the dedicated chauffeurs – we assembled each letter captured from above.
'TAK' is intertwined with the phrase '…because you ride yellow,' encapsulating the essence of Movia’s eco-friendly transportation while giving passengers credit for joining the ride. It's a compelling and powerful acknowledgment, a grand 'TAK' that speaks volumes.
![](https://a.storyblok.com/f/133651/958x1278/cae4e0cf05/ee94bd19e338efb737c63aa879140259cf083e3050767907786769bcfab505ac.png)
![](https://a.storyblok.com/f/133651/958x1276/4d57dd896c/mask-group-34.png)