Client
Arbejdernes Landsbank

Year
2019

Services
Campaign
SoMe

Arbejdernes Landsbank:
Good for the environment.
Good for your home.

Challenge

As the first bank to do so, Arbejdernes Landsbank is launching a free-of-charge loan for private customers to do home renovations to make the house more environmentally friendly. But how could this be communicated?

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Process

Joining the movement of sustainability and environmental care, this new product is right on the green agenda. Insights show that more than 70% of Danes want to be more sustainable, so it was important to focus on the benefits to both the customer and the planet – a personal purpose and a bigger purpose.

More than 70% of danes want to be more sustainable.

Solution

With social media content, we emphasized USPs in the simplest way, saying that Klimalån [Climate loan] is good for your finances, good for your home and good for the climate together with an ongoing visual of a house frame on grass. This was presented both online and as posters in the banks. The new climate-friendly product ‘Klimalån’ was now introduced to the people and AL took a green stand in the Danish banking market.

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