Arbejdernes Landsbank was to celebrate their 100th anniversary, taking people back in time in a nostalgic setup. But, how could we tell this story in a relevant way?
This bank has quite a unique story since they have been a loyal supporter of workers since its founding in 1919. AL has always had solidarity, and in their own spirit have influenced the Danish banking industry through 100 years of healthy values.
We made a campaign video telling the AL story through voiceover, making old photos come to life as a tribute to its roots, and then presented beautiful development through to modern images of today. It also paid tribute to the many loyal customers ranking AL as the best bank in Denmark 10 years in a row.