Client
Movia

Year
2019

Services
Concept
SoMe

Movia:
Young and moving towards a new chapter

Challenge

Being young and moving on to the next chapter in life can be quite nerve-racking. Many doubts come along and it’s sometimes hard to find out which way to go in this thing called life. Movia continues their MovingStories diversity campaign focusing on young people. What stories are out there? And how do we show the diversity of all the bus passengers.

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Process

We went out on the streets again to find real young people, real faces. Each deal with their own, but this time we were looking deeper into different problems regarding new chapters. This time we prioritized the video format.

Already co-shared with organizations like LGBT Danmark and Headspace.

Solution

While doing that, we wanted to display the people with a raw and real look and feel in a documentary kind of style, where you barely see them talk to the camera. No makeup, no retouching, just the people and their vulnerabilities as they are. The 1-minute portraits continuously live on the Instagram of @Moviatrafik with different themes, such as new studies, moving out, coming out gay, bullying and choosing a second sabbatical year. We have already co-shared with organizations like LGBT Danmark and Headspace.

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Visit

Visit

Visit

Glentevej 47
2400 Copenhagen

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General Inquiries

hello@yellow.dk
+45 33 32 99 34

Invoice inquiries

invoice@yellow.dk
+45 20 35 18 28