The taxi industry in Denmark is challenged by many alternative new means of transport. Moreover, the Danes do not really know how to distinguish between the different taxi companies. And with a bit of a negative reputation among the taxis, TAXA 4x35 wanted to boost their image and stand out.
TAXA 4x35 was looking for a big image campaign to stand out. To achieve this, we decided that we had to show clients why they should choose TAXA 4x35. And to be remembered, we had to tell that story in a warm, natural and inviting way.
We came up with the payoff called ”Hele vejen” [All the way] because TAXA 4x35 goes all the way for its clients in many different ways. The drivers have a lot of experience, so they are used to practically any situation. We showed what the company actually offers in terms of different types of cars and car rides, but in a real-life setting. ”Hele vejen” is currently live on the streets, social media and in TVCs.