MERK Dansk Erhverv
WEAR and Dansk Detail merged in 2024 and needed a new name and visual identity.
- Website
- Campaigns
- SoMe Strategy & Content
An industry association must convey credibility and authority while also appearing modern. The name became MERK – that stands for Manufacturing, E-Commerce, Retailing, and Knowledge. The name needed to reflect their connection to the trade and retail sector. The word MERK has roots in the Latin word “merx,” meaning trade.
- Concept,
- Animation,
- Copywriting,
- Digital Design
Additionally, Mercury, the God of Commerce, is a part of this word, further reinforcing the connection to the industry. The word “merchandising,” which plays a central role in visual store presentation and styling, is also represented in the name. MERK meets all these criteria by having a multifaceted meaning.
Contact
General contact
hello@yu.agency
+45 33 32 99 34
Business inquiries
Martin Michael Hansen
mmh@yu.agency