Movia
Movia is Denmark's largest mobility company. They transport approximately 180 million passengers annually on their buses, local trains, and in flexible transport services.
Type
- Integrated Brand & Marketing Platform
Yellow Umwelt was the agency for Movia during the period 2018 to 2023. We primarily worked on strengthening the reputation of the bus, which ranks lowest among public transport options.
Deliverables
- Positioning, 360 ° Campaigns,
- Activation,
- Design
We achieved this by celebrating diversity on the bus and by positioning the bus as the most environmentally friendly form of public transport under the platform "Tænk grønt. Kør gult"
Contact
General contact
hello@yu.agency
+45 33 32 99 34
Business inquiries
Martin Michael Hansen
mmh@yu.agency