What:

Movia embarked on a mission to express their gratitude to passengers for choosing the bus and riding along through life – regardless of each reason for traveling with them. The message needed to be simple yet leave a profound impact.

How:

To bring this vision to life, we embarked on an audacious journey, crafting a huge 'TAK' composed of the vibrant yellow Movia buses. With support of Movia’s driving force – the dedicated chauffeurs – we assembled each letter captured from above.

'TAK' is intertwined with the phrase '…because you ride yellow,' encapsulating the essence of Movia’s eco-friendly transportation while giving passengers credit for joining the ride. It's a compelling and powerful acknowledgment, a grand 'TAK' that speaks volumes.