Pågen

Pågen is a Swedish favorite among Danes.

Type
  • Integrated Brand & Marketing Platform

There are more and more meals being enjoyed in Danish homes: more lunchboxes, more snacks, and more in-between meals. We eat all the time. This is where Pågen fits in, with its high-quality wheat bread. It’s a favorite among both children and adults.

Deliverables
  • Positioning, 360 ° Campaigns,
  • Photo/Animations

Yellow Umwelt helps Pågen secure a spot in every meal in Denmark by highlighting their many varieties of wheat bread. In other words, Pågen is: Sliced for everyday life, sliced for playdates, sliced for the hectic afternoon, sliced for football practice, and sliced for the backseat. Market shares have grown, and so has the brand's strength.

Contact

General contact

hello@yu.agency

+45 33 32 99 34

Business inquiries

Martin Michael Hansen

mmh@yu.agency